"Play it Smart"é uma campanha super criativa do Bonux, um sabão em pó. Eles brincaram com a ideia de montar bandeiras usando roupas penduradas no varal. O resultado ficou muito legal, vale a pena conferir!
Crédits
Advertising Agency: H&C Leo Burnett, Beirut, Lebanon
Executive Creative Director: Malek Ghorayeb
Creative Director: Alexandre Choucair
Senior Art Director / Copywriter: Thierry Chehab
Photographer: Diane Aftimos / The Film House
Regional Communication Director: Alex Simonian
Junior Communication Executive: Elsa Azar
Producer: Zeina Mokdad
Published: June 2014
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