Nothing like the start of the week with a super creative branding project. The designer behind this one is Maurizio Pagnozzi, an italian designer based in London. The project is for a juice bar in Bologna, Italy and the cool thing about the end result is how clever his solution was for the logo. The name of the juice bar is Pistinega, which means carrot in the Bolognese dialect. He simply played with negative space to create the letter E from the shadows in a carrot.
For more information about Maurizio check out his web site at http://www.mauriziopagnozzi.com/
