Molekule Branding

I feel that beautiful industrial design creates a much stronger emotional connection between the user and the product. Every time I see a simple and well design project I feel a desire to purchase, well that means that the design works. The branding and presentation works the same way. The project I want to share today illustrates that very well, it is the Molekule branding and visual identity designed by the folks at Character, a San Francisco-based branding and design agency with a passion for launching, rejuvenating and propelling brands.

Molekule is on a mission to eliminate indoor air pollution for everyone, and in every home. Their story began when a renowned scientist named Dr. Yogi Goswami searched hopelessly for products that would help his son’s debilitating asthma.

Faced with air purifiers that made vague claims and had little effect, he turned to his own research in solar technology to find a better way to clean the air. Today, Molekule is the first air purifier that doesn’t capture pollutants—it eliminates them.

“Considering the product’s ability to deconstruct our air on a molecular level, we wanted to translate a feeling of clarity.” - Claudia Di Martino / Designer

For more information check out http://charactersf.com/